Managing Partner

Mohamed Sharaf

Mohamed headed the regional marketing of IBM Personal Computing Division (Middle East, Egypt & Pakistan), and had the opportunity to have the Lenovo brand that acquired IBM PCD to have its first global launch out of the Middle East. Later, returned to Egypt to lead the real estate communication boom in 2007 heading Damac properties marketing; and soon after established Vendi hands on business development & marketing consultancy supporting companies from different industries (retail, F&B, steel, furniture, entertainment, fitness, electrometers, paper, natural resources [marble], real estate, IT & electronics) to develop & grow their business by establishing new go to markets, creative channels, affiliations & partnerships, enhancing productivity, IT integration, product development & communication reach. And in 2012 Vendi merged with Identity Advertising creating Identity Communications that he is currently the managing partner of.


Ahmed Mattar


Khaled Hashish

Business Association Director

Dina El Far

Dina has a wide experience in client relations & associations with almost 11 years’ (Since 2007) experience in managing clients at Identity Advertising as client business associate then senior business associate then proved to be the business association director of all handling teams and operations of all the on-hand accounts.

Here’s a glimpse of the list of clients she managed with long term partnerships such as

• PepsiCo (Pepsi account & Chipsy account separately)
• National Bank of Egypt (NBE)
• Volkswagen Egypt
• Xerox
• Americana Group
• Harvest Foods

Senior Business Associate/ Account Manager

Sara Abou Hussein

Sara is a main family member, joined since 2010. She managed to build not just good history with her clients but also ongoing long-term partnership. Her clients are considered main core of our agency achieving highly successful projects.

Also, a shortlist of her clients:

• Mobinil and then Orange Telecom Services (7 years’ partnership).
• Samsung
• Lafarge
• Amer Group
• PepsiCo (Pepsi account & Chipsy account separately)
• Rabie Tea
• Snickers

Senior Business Associate/ Account Manager

Kesmat Kandeel

Kesmat been part of the family since 2012; Leading multiple roles in operations; assuring smooth flow of all projects in terms of coordination and management, clients’ briefs, internal briefs & business sessions, to creative pipeline & traffic, landing to the proposals and presentations in addition to clients’ feedback and handling. Reaching a profiled role of
handling her own clients and projects.

Activations & On-Ground Manager

Ahmed BelKassem

Ahmed has joined the family since 2014. He has a wide range of experience in all kind of activations. His leadership starts and not limited to the on-ground presence assuring the implementation of high standards of execution and sustaining quality of outcome throughout the activation period. In addition, he manages the coverage of the activations by meeting digital strategies to create the needed hype. Also, he has established reporting and analysis system that translates activations’ competence.

Head of Creative & Art Department

Ahmed Abdel Atty

Ahmed’s is the core of the Creative & Art department, he started his career in identity (Since 2007) as a senior with many creative and successful campaigns, until he managed to be the head of the entire department, with all the responsibilities given being the coordinator and the manager of all projects making sure that all deliverables are of our quality standards.

Senior Art Director

Ahmed Farag

Creative Director

Mostafa Reda

Senior Creative Manager

Mohamed Ashkar

3D Studio Creative Director

Actham Saleh